Annies Real Fruit Snacks

For more than 30 years, New Zealanders have been tucking into Annies real fruit snacks.  

Only fruit goes into the eight million-plus real fruit snacks made in the Annies Blenheim kitchen every year, destined for busy people wanting a convenient and natural snack.

This month, Annies adds three new fruit snacks to its line-up, revealing a fresh new look including resealable share-packs and smaller portion sizes for smaller tummies. Annies Fruit Strips, Fruit Flats and a first for New Zealand — Fruit Jerky — joins the original Fruit Bar range, all providing a 10 er cent fruit experience that is not made from concentrate, is vegan friendly, gluten-free, allergen-free and guilt-free.

Namesake Annie Giles started the business 33 years ago armed with a dehydrator in a bid to utilise unwanted fruit in her family fruit shop. When Kono, a Māori-owned food and drinks company based in the top of the South Island, took over Annies six years ago, they left the recipe unchanged and embraced the same food philosophy.  

“We’re much more than a fruit snacking business. We’re about people, whānau, truthfulness and respect for our land and sea. Annies embodies this in many ways — from using ‘seconds’ apples that would otherwise not make it to the supermarket shelf, featuring our whānau on our website and marketing, to retaining the original simple recipe crafted in Blenheim over 30 years ago,” said Mel Chambers, General Manager of Sales and Marketing at Kono.

 Fruit Jerky (RRP $5.99) is a mash-up of all the Annies fruit flavours where every handful is a fruity exploration. Available in a 100g resealable pouch of mixed chunks, Fruit Jerky is a first for New Zealand and is a plant-based alternative to the traditional beef jerky.

Fruit Strips (RRP $5.99) are ideal for little hands, with each resealable 90g pouch holding a mixture of fruit flavours in small strips. A perfect lunchbox staple and easily portion controlled.

Fruit Flats (RRP $5.99) are just that — flattened pieces of fruit. Single-serve bars (there are 8 x 10g bars in a pack) and available in four flavours, ideal for on-the-go snacking.



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